This event is triggered when a customer gets closer or farther from retaining their current tier, and from entering the next tier.

Important AttributesDescription
emailThe email address of the customer whose VIP status changed.
customerThe customer whose VIP status changed.
vip_statsObject reflecting the customer's accumulations towards earning a tier:
Points Earned
Amount Spent (in cents) - This refers to the annual amount spent by the customer (a rolling year or calendar year, according to your settings)
How many purchases the customer made
How many referrals were completed
vip_stats_needed_maintainObject conveying how much is needed for the customer to maintain their current tier.
vip_stats_needed_nextObject conveying how much is needed for the customer to obtain the next tier.
{
   "topic":"swell/tier/status/changed",
   "name":"Swell Tier Status Changed",
   "email":"[email protected]",
   "customer":{
      "total_spend_cents":0,
      "total_purchases":0,
      "perks_redeemed":2,
      "last_purchase_at":null,
      "email":"[email protected]",
      "referred_by": "[email protected]",
      "points_earned":375,
      "points_balance":375,
      "points_expire_at":null,
      "first_name":null,
      "last_name":null,
      "last_seen_at":"2016-10-15T18:14:56.000Z",
      "third_party_id":"4302977345",
      "vip_tier_name":"SILVER",
      "vip_tier_ends_at":"2017-10-31",
      "referral_code":{
         "code":"x09u052",
         "shares":0,
         "facebook_shares":0,
         "twitter_shares":0,
         "email_shares":0,
         "emails_sent":0,
         "emails_viewed":0,
         "links_clicked_from_email":0,
         "links_clicked_from_twitter":0,
         "links_clicked_from_facebook":0,
         "orders":1,
         "amount_cents":3000,
         "average_amount_cents":3000,
         "expires_at":null,
         "expired":false,
         "completed_referral_customers":[
            {
               "email":"[email protected]",
               "first_name":"Hillary",
               "last_name":"Swanson",
               "referral_points_contributed":0,
               "last_seen_at":"2016-10-15T16:38:20.000Z"
            }
         ],
         "email":"[email protected]",
         "unique_clicks":1,
         "total_clicks":1
      }
   },
   "vip_stats":{
      "pointsEarned":0,
      "amountSpentCents":500,
      "purchasesMade":0,
      "referralsCompleted":0
   },
   "vip_stats_needed_maintain":{
      "points_needed":0,
      "amount_cents_needed":0,
      "purchases_needed":0,
      "referrals_needed":0
   },
   "vip_stats_needed_next":{
      "points_needed":0,
      "amount_cents_needed":0,
      "purchases_needed":0,
      "referrals_needed":0
   }
}