Getting Started

Welcome to Yotpo's Loyalty & Referrals API Reference!


Yotpo provides HTML markup you can use to easily incorporate Yotpo components directly on your site. Use this markup to do things as simple as displaying point balances and referral links to building a full blown rewards page from scratch.

Javascript SDK

Yotpo allows you to take even more control of your program by exposing a javascript object on the window called swellAPI which enables you to perform many Yotpo functions programmatically. In addition to the exposed object, Yotpo triggers events on the document object enabling you to hook into key interactions your customers are taking with the program.


Yotpo provides a simple and powerful REST API to integrate rewards into your business or application. This API reference provides information on available endpoints and how to interact with them.