Customer Anniversary

This event is triggered on the anniversary of a customer. This is great for sending an email to congratulate them and update them if they were awarded points or a coupon according to an existing Anniversary Campaign.

The Anniversary Birthday events will be triggered each day at 11 am UTC

Important Attributes



The email address of the customer who’s anniversary it is.


If customer was gifted points, this is how many.


If customer was gifted a coupon, this is the coupon code.

If customer was gifted a coupon, this is the discount name.

    "topic": "swell/customer/anniversary",
    "name": "Swell Customer Anniversary",
    "email": "[email protected]",
    "customer": {
        "total_spend_cents": 2500,
        "total_purchases": 1,
        "perks_redeemed": 5,
        "last_purchase_at": "2016-09-23T00:55:35.000Z",
        "email": "[email protected]",
        "referred_by": "[email protected]",
        "points_earned": 450,
        "points_balance": 450,
        "points_expire_at": null,
        "first_name": "John",
        "last_name": "Smith",
        "last_seen_at": "2016-09-23T00:55:35.000Z",
        "third_party_id": "4055305025"
    "perk": {
      "id": 2,
      "campaign_id": 4,
      "merchant_id": 1,
      "customer_id": 128,
      "reward_points": 0,
      "completed": false,
      "completed_at": null,
      "awarded": false,
      "awarded_at": null,
      "pending": false,
      "reversed": false,
      "reversed_at": null,
      "expired": false,
      "expired_at": null,
      "expires_at": null,
      "redemption_option_id": 152,
      "history_title": "Happy Anniversary",
      "created_at": "2016-09-23T00:47:40.000Z"
    "redemption": {
      "id": 2,
      "created_at": "2016-09-23T00:47:40.758Z",
      "updated_at": "2016-09-23T00:47:40.758Z",
      "reward_text": "abc123",
      "approved": true,
      "approved_at": "2016-09-23T00:47:40.903Z"
    "redemption_option": {
      "id": 149,
      "amount": 500,
      "name": "$5.00 Off",
      "description": "Get $5.00 off your next purchase for 500 points",
      "icon": "fa-dollar",
      "cost_text": "500 Points"