This event is triggered when a customer fails to meet the requirement for a tier after the specified period of time has passed.
| Important Attributes | Description |
|---|---|
email | The email address of the customer who earned the new tier. |
customer | The customer object who earned the new tier. |
new_tier | Object describing the new tier they dropped to. Attribute won’t be present if they now have no tier. |
old_tier | Object describing the tier they just lost. |
{
"topic": "swell/tier/lost",
"name": "Swell Tier Lost",
"email": "[email protected]",
"customer": {
"total_spend_cents": 0,
"total_purchases": 0,
"perks_redeemed": 2,
"last_purchase_at": null,
"email": "[email protected]",
"referred_by": "[email protected]",
"points_earned": 375,
"points_balance": 375,
"points_expire_at": null,
"first_name": null,
"last_name": null,
"last_seen_at": "2016-10-15T18:14:56.000Z",
"third_party_id": "4302977345",
"vip_tier_name": "SILVER",
"vip_tier_ends_at": "2017-10-31",
"referral_code": {
"code": "x09u052",
"shares": 0,
"facebook_shares": 0,
"twitter_shares": 0,
"email_shares": 0,
"emails_sent": 0,
"emails_viewed": 0,
"links_clicked_from_email": 0,
"links_clicked_from_twitter": 0,
"links_clicked_from_facebook": 0,
"orders": 1,
"amount_cents": 3000,
"average_amount_cents": 3000,
"expires_at": null,
"expired": false,
"completed_referral_customers": [{
"email": "[email protected]",
"first_name": "Hillary",
"last_name": "Clinton",
"referral_points_contributed": 0,
"last_seen_at": "2016-10-15T16:38:20.000Z"
}],
"email": "[email protected]",
"unique_clicks": 1,
"total_clicks": 1
}
},
"old_tier": {
"id": 2,
"name": "GOLD",
"description": "Earn Gold status after spending $100",
"points_earned": 0,
"amount_spent_cents": 10000,
"purchases_made": 0,
"points_multiplier": 1.50,
"rank": 2
},
"new_tier": {
"id": 1,
"name": "SILVER",
"description": "Earn Silver status after spending $50",
"points_earned": 0,
"amount_spent_cents": 5000,
"purchases_made": 0,
"points_multiplier": 1.20,
"rank": 1
}
}