This event is triggered when a customer's points are about to expire This is great for sending an email to remind the customer that they should use their points while still available. The Points Reminder events will be triggered each day at 5 pm UTC

Important AttributesDescription
emailThe email address of the customer who made the referral
loyalty_next_points_expire_onThe date when the points will expire
loyalty_next_points_expire_amountThe number of points that are about to expire
days_to_point_expirationThe number of days left before the points will expire and will no longer be available to the customer
  "topic": "loyalty/expiration/reminder",
  "name": "Loyalty Expiration Reminder",
  "website_url": "",
  "store_name":  "Yotpo",
  "email": "[email protected]",
  "customer": {
    "total_spend_cents": 0,
    "total_purchases": 0,
    "perks_redeemed": 2,
    "last_purchase_at": null,
    "first_name": "John",
    "last_name": "Smith",
    "is_member": true,
    "accepts_marketing": false,
    "email": "[email protected]",
    "points_balance": 100,
    "points_earned": 100,
    "last_seen_at": "2022-03-12T20:40:32.000Z",
    "thirty_party_id": "3798152839268",
    "third_party_id": "3798152839268",
    "referral_link": "",
    "referral_discount_code": null,
    "is_opt_in": true,
    "loyalty_opt_in_date": "2020-10-15",
    "has_store_account": true,
    "credit_balance": "$0",
    "credit_balance_in_customer_currency": "$0",
    "is_affiliate": false,
    "points_expire_at": "2023-08-15T07:33:17.000Z",
    "referred_by_customer": null,
    "referral_code": {
      "code": "y6nz1a6",
      "shares": 3,
      "facebook_shares": 0,
      "twitter_shares": 0,
      "email_shares": 2,
      "emails_sent": 0,
      "emails_viewed": 0,
      "links_clicked_from_email": 0,
      "links_clicked_from_twitter": 0,
      "links_clicked_from_facebook": 0,
      "orders": 1,
      "amount_cents": 175915,
      "average_amount_cents": 175915,
      "expires_at": null,
      "expired": false,
      "completed_referral_customers": [
          "email": "[email protected]",
          "first_name": "demo2",
          "last_name": "demo2",
          "referral_points_contributed": 0,
          "last_seen_at": "2022-03-12T20:38:29.000Z"
      "email": "[email protected]",
      "unique_clicks": 2,
      "total_clicks": 5
  "loyalty_next_points_expire_on": "2023-08-25",
  "loyalty_next_points_expire_amount": 100,
  "days_to_point_expiration": 30,
  "timestamp": 1690360527923


Please note:

The reminder will always be for the closest point expiration date.