This event is triggered on the birthday of a customer. This is great for sending an email to congratulate them and update them if they were awarded points or a coupon according to an existing Birthday Campaign.
The Customer Birthday events will be triggered each day at 1 pm UTC
The email address of the customer who’s birthday it is.
If customer was gifted points, this is how many.
If customer was gifted a coupon, this is the coupon code.
If customer was gifted a coupon, this is the discount name.