This event is triggered on the birthday of a customer. This is great for sending an email to congratulate them and update them if they were awarded points or a coupon according to an existing Birthday Campaign.
The Customer Birthday events will be triggered each day at 1 pm UTC
| Important Attributes | Description |
|---|---|
email | The email address of the customer who’s birthday it is. |
perk.reward_points | If customer was gifted points, this is how many. |
redemption.reward_text | If customer was gifted a coupon, this is the coupon code. |
redemption_option.name | If customer was gifted a coupon, this is the discount name. |
{
"topic": "swell/customer/birthday",
"name": "Swell Customer Birthday",
"email": "[email protected]",
"customer": {
"total_spend_cents": 2500,
"total_purchases": 1,
"perks_redeemed": 5,
"last_purchase_at": "2016-09-23T00:55:35.000Z",
"email": "[email protected]",
"referred_by": "[email protected]",
"points_earned": 450,
"points_balance": 450,
"points_expire_at": null,
"first_name": "John",
"last_name": "Smith",
"last_seen_at": "2016-09-23T00:55:35.000Z",
"third_party_id": "4055305025"
},
"perk": {
"id": 2,
"campaign_id": 4,
"merchant_id": 1,
"customer_id": 128,
"reward_points": 0,
"completed": false,
"completed_at": null,
"awarded": false,
"awarded_at": null,
"pending": false,
"reversed": false,
"reversed_at": null,
"expired": false,
"expired_at": null,
"expires_at": null,
"redemption_option_id": 152,
"history_title": "Happy Birthday",
"created_at": "2016-09-23T00:47:40.000Z"
},
"redemption": {
"id": 2,
"created_at": "2016-09-23T00:47:40.758Z",
"updated_at": "2016-09-23T00:47:40.758Z",
"reward_text": "abc123",
"approved": true,
"approved_at": "2016-09-23T00:47:40.903Z"
},
"redemption_option": {
"id": 149,
"amount": 500,
"name": "$5.00 Off",
"description": "Get $5.00 off your next purchase for 500 points",
"icon": "fa-dollar",
"cost_text": "500 Points"
}
}