{
    "topic": "swell/birthday/captured",
    "name": "Swell Birthday Captured",
    "email": "john.smith@gmail.com",
    "customer": {
        "total_spend_cents": 2500,
        "total_purchases": 1,
        "perks_redeemed": 5,
        "last_purchase_at": "2016-09-23T00:55:35.000Z",
        "email": "john.smith@gmail.com",
        "referred_by": "jane.smith@gmail.com",
        "points_earned": 450,
        "points_balance": 450,
        "points_expire_at": null,
        "first_name": "John",
        "last_name": "Smith",
        "last_seen_at": "2016-09-23T00:55:35.000Z",
        "third_party_id": "4055305025",
        "birthday_month": 8,
        "birth_day": 12,
        "birth_year": ""
    } 
}