This event is triggered when a customer opts in or out to the loyalty program. A customer that is opted in can earn points, get into tiers, redeem points, etc. As opposed to a customer that is opted out that cannot participate in any of these activities.
| Important Attributes | Description |
|---|---|
| The email address of the customer who's opted in or out. | |
| is_opt_in | Whether the customer is opted in to the loyalty program following this event trigger. |
| loyalty_opt_in_date | Date when the customer was opted in to the loyalty program. |
| has_store_account | Whether the customer has an account with the ecommerce platform. |
{
"topic": "loyalty/opt_in",
"name": "Loyalty Opt In",
"email": "[email protected]",
"customer": {
"total_spend_cents": 3180,
"total_purchases": 4,
"perks_redeemed": 58,
"last_purchase_at": "2019-11-28T12:50:52.000Z",
"email": "[email protected]",
"referred_by": "[email protected]",
"points_earned": 2460,
"points_balance": 460,
"points_expire_at": null,
"first_name": "a",
"last_name": "a",
"is_member": true,
"accepts_marketing": false,
"last_seen_at": "2019-12-09T16:41:26.214Z",
"thirty_party_id": "2691804725305",
"referral_link": "http://rwrd.io/3120htx",
"referral_discount_code": null,
"is_opt_in": true,
"loyalty_opt_in_date": "2020-05-04",
"has_store_account": true,
"credit_balance": "$0",
"is_affiliate": false,
"vip_tier_name": "Power User",
"vip_tier_ends_at": "2019-12-31",
"referral_code": {
"code": "3120htx",
"shares": 1,
"facebook_shares": 1,
"twitter_shares": 0,
"email_shares": 0,
"emails_sent": 0,
"emails_viewed": 0,
"links_clicked_from_email": 0,
"links_clicked_from_twitter": 0,
"links_clicked_from_facebook": 0,
"orders": 0,
"amount_cents": 0,
"average_amount_cents": 0,
"expires_at": null,
"expired": false,
"completed_referral_customers": [],
"email": "[email protected]",
"unique_clicks": 0,
"total_clicks": 0
}
}
}
{
"topic": "loyalty/opt_out",
"name": "Loyalty Opt Out",
"email": "[email protected]",
"customer": {
"total_spend_cents": 3180,
"total_purchases": 4,
"perks_redeemed": 58,
"last_purchase_at": "2019-11-28T12:50:52.000Z",
"email": "[email protected]",
"referred_by": "[email protected]",
"points_earned": 2460,
"points_balance": 460,
"points_expire_at": null,
"first_name": "a",
"last_name": "a",
"is_member": true,
"accepts_marketing": false,
"last_seen_at": "2019-12-09T16:41:26.214Z",
"thirty_party_id": "2691804725305",
"referral_link": "http://rwrd.io/3120htx",
"referral_discount_code": null,
"is_opt_in": true,
"loyalty_opt_in_date": "0001-01-01 00:00:00 +0200",
"has_store_account": true,
"credit_balance": "₪0",
"is_affiliate": false,
"vip_tier_name": "Power User",
"vip_tier_ends_at": "2019-12-31",
"referral_code": {
"code": "3120htx",
"shares": 1,
"facebook_shares": 1,
"twitter_shares": 0,
"email_shares": 0,
"emails_sent": 0,
"emails_viewed": 0,
"links_clicked_from_email": 0,
"links_clicked_from_twitter": 0,
"links_clicked_from_facebook": 0,
"orders": 0,
"amount_cents": 0,
"average_amount_cents": 0,
"expires_at": null,
"expired": false,
"completed_referral_customers": [],
"email": "[email protected](opens in new tab)",
"unique_clicks": 0,
"total_clicks": 0
}
}
}